Fashion ideas from our first years

We’re nearly half way through our first semester and the students have been very busy. Over the past 6 weeks, our first year and Masters students have been tasked with a number of visual communication projects.

As part of our Fashion Design Concepts module, the first year Fashion Management students are introduced to Photoshop and Kaledo and tasked with producing a t-shirt design. Although the Fashion Management course is a business rather than design degree, taught within our School of Creative and Cultural Business, it’s essential that our students understand key principles of the fashion design process and that they are able to use industry standard design software.

In the Fashion Business module, our first years are taught the history of fashion, with a focus on the industry’s development over the 20th Century and how this has impacted the present day. A recent article by Megan Doyle, published in the Business of Fashion, highlights the importance of knowing your fashion history and that this is essential for fashion graduates today! In lectures, we explore a new decade each week, highlighting key external factors and how they influenced fashion at this time, with a particular focus on areas such as fashion tourism, fashion icons, fashion markets, etc. These classes also involve discussions and debates, for example around the use of fur in fashion and what it means to be a fashion icon.  In tutorials, the students undertake more practical tasks relating to these ideas.

In order to combine the skills they gain on each of these modules, the students have undertaken two mood board tasks. The first was to communicate ‘Noughties’ fashion influences – something the students found interesting, amusing and – of course – nostalgic, in that most of them were born in the years 1999 or 2000!

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The students referenced some interesting styles, including the iconic Juicy Couture tracksuit, (extremely) low waisted jeans, fake tan and (again extremely) straight hair. We saw a number of cultural references, particularly in reference to films like Mean Girls and celebrities such as Paris Hilton and Britney Spears who were strongly associated with the decade. Mobile phones, social media and reality TV were other prevalent themes! The colour palette our students presented was strongly that of pastels, pink, white and silver.

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Building on this task, students were asked to reflect on what it means to be a fashion icon and to pitch, in teams, an example of someone they regard as a 21st Century fashion icon. Many of them chose to do so using mood boards and examples included Rihanna, Gigi Hadid, Victoria Beckham, Iris Apfel, Holly Willoughby and Olivia Palermo.

 

Our Masters students have been working on some similar tasks in the run up to their successful Luxury Fashion Brands in Digital Age conference last week but a little more on that later…

 

A celebration of creativity and culture

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Today our first year Fashion Management, Events Management and Public Relations students launched their Fashion Exhibition: a Celebration of Creativity and Culture. There were so many highlights that we don’t quite know where to begin…

We’re looking forward to sharing more photos of the full exhibition spaces soon but here’s a sneak peak at some of the charity shop garments and from today’s launch event!

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The stands looked great and were all really different and exciting in their own way! From balloon animals to tarot card readings, there were lots of interesting ideas for audience engagement.

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There was even some handmade bunting which will be donated to Sue Ryder Care after the exhibition!

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Tomorrow our students have their exhibition debrief where we’ll discuss our successes and identify areas for improvement.

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Overall, we’d like to congratulate our students on a wonderfully styled and creative event! Although we don’t yet have a final total, we’re delighted to have raised over £200 between the charities represented.

Repeat patterns

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Our first years have been busy creating repeat patterns as part of their Fashion Construction and Technology module! We love these examples.

The Cotton Candies

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Who doesn’t love candy floss and a touch of pink? That’s what one of our student groups thought when they chose a candy striped shirt from Aberdeen’s Cancer Research shop! Styled with a denim skirt, the Cotton Candies plan to theme their fashion showcase around a traditional British carnival – inspired by the hit musical and movie Grease. 

We look forward to seeing this colourful, feel-good fun brought to life at the exhibition launch on the 12th of April! We’re guessing there will be sweeties involved…

Breakfast at Barnardo’s

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As promised, we are pleased to reveal the first of our themes from this year’s fashion exhibition, Breakfast at Barnardo’s!

Our students would like to invite you to visit their creative showcase inspired by the Barnardo’s mission and the Audrey Hepburn classic Breakfast at Tiffany’s. Want to find out more? Come along to the launch event between 12 and 2 on Wednesday the 12th of April…

A celebration of creativity and culture

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The countdown is on to our annual charity fashion exhibition: a celebration of creativity and culture! Our first years are working hard on their creative ideas…

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Last week, the students presented their ideas as part of a formal business pitch and we really enjoyed seeing some of their initial ideas brought to life in the form of mood boards, posters and videos – well done everyone!

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Student groups were each assigned a charity (Cancer Research, Chest Heart and Stroke, CLAN, Oxfam, Stella’ Voice, PDSA, Save the Children, Shelter, Sue Ryder Care and Barnardo’s) and given £10 to spend on a garment from the charity’s local branch; they were then asked to choose a cultural artefact and this – combined with the garment and their charity’s mission – would form the basis of their creative showcase!

We’re looking forward to sharing some of these ideas over the next few weeks in the run up to the exhibition’s launch on the 12th of April! We’ve seen a real variety of themes so far, from cult classic TV shows to Hollywood blockbusters and novels! Can you guess (from the garments above) what some of these themes might be…?

 

Week 3 #myfashionplacement

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It’s been a busy week for our third years with lots of placement updates!

Lucie is on a year long placement with Cosmopolitan magazine in Prague! A few months ago, Cosmopolitan started helping Rosa charity, which helps abused women and their children overcome problems. Last week, Lucie and the fashion team went to Fashion Arena Outlet to pick out clothes for the children. This initiative has been so successful that Cosmopolitan are planning to hit the interior decor stores next to provide bed linen and pillows. We think this is a fantastic initiative and look forward to hearing more!

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Courtney is on placement with fashion and accessory brand Skinny Dip London and attended the 4th Edition launch party last week where she had a great time!

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Danielle is at Those Were the Days Vintage in Edinburgh working as a brand ambassador! This beautiful boutique specialises in collections that combine vintage with contemporary style, including bridal wear.

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Isla is on placement at London’s cult couture fashion label Atelier Tammam. Isla has been helping manage the brand’s social media and we just love the creative visuals they share!

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Meanwhile, Lauren has been at Pure London on a buying trip with her placement host Edinburgh-based Sam Brown Boutique.

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Kat is on placement with our Media team here at Aberdeen Business School and has been getting some fantastic photography and filming experience, where she has been involved in creating marketing materials for our upcoming Applicants’ Day events! Here’s Kat out on location shooting the beautiful River Dee in Aberdeen!

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After all their hard work we hope our students will enjoy a relaxing weekend. We were pleased to see that Mollie and Beth have been making the most of their time in London, enjoying these fabulous cocktails in Selfridges!

Happy Friday!