A fabulous example of marketing which reminded us to remind our fourth years (again) to complete the National Student Survey!
We’d like to wish our fashionable followers all our very best wishes for 2015!
It’s our first week back in the office (or our fashion avenue as it’s become known) and we’re gearing up for some big events in 2015! This year, Aberdeen Business School celebrates its 50th anniversary and we’ll be celebrating in style with some “fabulous at fifty” themed events!
The first, our annual Affordable Style exhibition, will be launched on Thursday the 16th of April from 6pm at Aberdeen Business School. Entry is free but guests are encouraged to make a small donation to a chosen charity (or charities) during the evening. This event brings together first year Fashion, Events Management and Public Relations students who will work in teams to organise the event and raise funds and awareness for 12 charities. The students are given £10 per team and a designated charity and they’re tasked with choosing and styling a garment for the exhibition and planning some value adding initiatives for the night of the exhibition launch. For those who can’t make it to the launch, the exhibition will remain in the atrium for two weeks. We’re very excited to see what will be showcased this year! Here are some examples from previous years.
Our second event of the year is our annual student fashion show where our third years will work together in teams to organise and manage the project from start to finish! This year’s show will take place on Friday the 29th of May and will also include fiftieth anniversary twist. Here are some photos from last year’s Northern Lights themed fashion show.
More on both of these events will be revealed soon…
Here’s a little challenge that Dr Morag Hamilton, Course Leader for the Masters in Fashion Management, sets our students each year. Morag completed her PhD in luxury branding a few years ago and introduces the challenge as part of her fashion branding module.
Research has shown that we, as consumers, tend to be more loyal towards brands than specific retailers and most of us could relate to a number of brands we engage with on a daily basis.
These are Morag’s “brands in a day”. Only one of these is merely aspirational – I wonder if you can guess which one…
What would be your “brands in a day”?
We’d like to wish Trend Aberdeen a very happy birthday!
The latest issue celebrates the sixth anniversary of Aberdeen’s fashion and lifestyle magazine and we are very proud to be represented in this fabulous pre-Christmas edition; with our very own Morven MacSween (stage 3 Fashion Management) gracing the cover – in honour of her appearance in the very first edition, when she was only 15 – and testimonials from our fashion management staff (Karen and Madeleine) .
Trend have been very supportive of our Fashion Management programme – the BA (Hons) Fashion Management is also 6 years old! – where they offer an exciting placement opportunity to our third years and we are very pleased to sponsor a prize at the Trend Awards each year!
Our stage 2 BA (Hons) Fashion Management students have started work on the annual magazine project as part of their module in fashion communication.
The magazine is in its fifth year and each year the students produce something completely different from the last. As part of this project, the students will each produce a magazine cover, fashion spread, product page, article, editor’s letter and contributor profile.
Last week, we had a visit from fashion photographer and lecturer at Aberdeen College, Steve Smith (http://stevewilliamsmith.com), who gave the students some interesting things to think about and inspiration for the photo shoots they’re currently planning. In order to ensure they get the best possible result from their shoots, the students are working on mood boards to help develop their concepts and convey these to their photographer and models. Most of the students will be working with photography students from Aberdeen College and Gray’s School of Art.
Another interesting aspect of the project is a blogging task where students are required to set up a blog and, throughout the duration of the project, deliver at least ten posts. We look forward to sharing some of these with you in the next few weeks. The fashion magazine project has helped some of our students establish themselves as successful fashion bloggers, for example Nicola Kirkbridge who graduated in 2012 and works as a stylist in Melbourne, Australia (http://nicola-claire.blogspot.co.uk).
In a few weeks time, the students will choose a name for the magazine. And as soon as we know, you’ll know!
All Saints, the iconic British fashion retailer, is looking for students who are keen to get some work experience in 2014.
Students can apply by sending their CV and some examples of their work (photographs of window displays and visual merchandising, mood boards, marketing materials, etc) to firstname.lastname@example.org.
As part of Freshers’ week, Aberdeen’s Bon Accord & St Nicholas are hosting a student lock-in event on Thursday the 25th of September. This is a unique opportunity for students to get up to 30% off some of the latest fashions!
For more information or to pre-register visit http://bonaccordandstnicholas.com/content/bon-accord-st-nicholas-student-lock-pre-registration