Wimbledon Chic

WimbledonChic

Earlier this week our fourth year Events Management students were taken on a trip to London and visited some famous British venues, including Wimbledon. There they found this fabulous window display and learned about the changing trends in tennis uniform (amongst other things)! What do you think of the Wimbledon chic?

Annus Moris – December flashback

Annus Moris - December flashback

The countdown to Christmas is on and we’re looking back to this time last year at the Fashion Place, where our very own Morven MacSween was the star of Debenhams’ Christmas advert; remember that red coat?

Tomorrow we’re attending the Clothes Show Live with our first years; we’ve been tuning in to the coverage on Twitter and can’t wait to be there! We hope the students enjoy it as much as they did last year!

Style Spotters

Style Spotters

Introducing our newly recruited team of Style Spotters at Aberdeen Business School, who’ll be style spotting in and around the RGU campus for interesting looks from our ever so stylish students!

The team consists of first year students on the BA (Hons) Fashion Management: Emily Binnie; Isla Baxter; Raya Encheva; Louise Watson; Courtney Williams; Sarah Delaney; Shannon Earaker; and Olivia Moynihan.

The girls are currently organising a Christmas jumper competition so watch this space!

Brands in a day

Brands in a day

Here’s a little challenge that Dr Morag Hamilton, Course Leader for the Masters in Fashion Management, sets our students each year. Morag completed her PhD in luxury branding a few years ago and introduces the challenge as part of her fashion branding module.

Research has shown that we, as consumers, tend to be more loyal towards brands than specific retailers and most of us could relate to a number of brands we engage with on a daily basis.

These are Morag’s “brands in a day”. Only one of these is merely aspirational – I wonder if you can guess which one…

What would be your “brands in a day”?