Here’s a little challenge that Dr Morag Hamilton, Course Leader for the Masters in Fashion Management, sets our students each year. Morag completed her PhD in luxury branding a few years ago and introduces the challenge as part of her fashion branding module.
Research has shown that we, as consumers, tend to be more loyal towards brands than specific retailers and most of us could relate to a number of brands we engage with on a daily basis.
These are Morag’s “brands in a day”. Only one of these is merely aspirational – I wonder if you can guess which one…
What would be your “brands in a day”?
We’d like to wish Trend Aberdeen a very happy birthday!
The latest issue celebrates the sixth anniversary of Aberdeen’s fashion and lifestyle magazine and we are very proud to be represented in this fabulous pre-Christmas edition; with our very own Morven MacSween (stage 3 Fashion Management) gracing the cover – in honour of her appearance in the very first edition, when she was only 15 – and testimonials from our fashion management staff (Karen and Madeleine) .
Trend have been very supportive of our Fashion Management programme – the BA (Hons) Fashion Management is also 6 years old! – where they offer an exciting placement opportunity to our third years and we are very pleased to sponsor a prize at the Trend Awards each year!