Brands in a day

Brands in a day

Here’s a little challenge that Dr Morag Hamilton, Course Leader for the Masters in Fashion Management, sets our students each year. Morag completed her PhD in luxury branding a few years ago and introduces the challenge as part of her fashion branding module.

Research has shown that we, as consumers, tend to be more loyal towards brands than specific retailers and most of us could relate to a number of brands we engage with on a daily basis.

These are Morag’s “brands in a day”. Only one of these is merely aspirational – I wonder if you can guess which one…

What would be your “brands in a day”?

Twelve items

Twelve items

Well, we’re feeling festive this week at the Fashion Place, mostly thanks to some of the fabulous Christmas adverts and seasonal coffee cups. Not sure if this little Grazia challenge is a subtle nod to the twelve days of Christmas but we like to think so.

Alexa Chung was asked to describe herself in twelve items and these are what she chose. We love it and think it would provide a really interesting activity for our students.

What would your twelve items be?