Stage 3 Fashion Management student Hanne Pulkkinen is currently on a year long placement at Polhem – a fashion, beauty and lifestyle public relations agency in Helsinki, Finland.
Hanne has had a fantastic placement experience where she has worked on a range of exciting campaigns. Hanne says:
“The fashion scene in Finland is small and very much a close knit community – made up of editors, stylists, bloggers and influencers. Everybody knows everyone.
My days as an PR intern consisted of media coverage reporting, social media management, showroom management, events management and lots of other tasks from steaming clothes to mailing packages.
My favorite part has to definitely be the events!Because Polhem works with a large clientele of brands, I got to experience and participate in a great variety of events, not only fashion.
Last summer the ice cream brand Halo Top was launched in Finland. To celebrate, Polhem created a SUPER Finnish sauna boat launch event for Halo Top. This was such a fun experience since it was so out of my comfort zone coming from fashion studies.
The last event we organised (before COVID-19) was a SS20 collection launch for Vamsko, a local Finnish family owned shoe brand.
The quirky pink venue was the perfect place to have the event, which was an absolute success with great coverage for the brand and wonderful feedback for us as an agency too.”
Thanks so much to Hanne for sharing her experience and these beautiful photographs!
It might not be how they imagined spending the final few weeks at university but they got there! Congratulations to all of our students for adapting to these exceptional circumstances and finishing their coursework from home.
We would especially like to acknowledge our fantastic final year students who have had a very different end to their course than any of us would have imagined. We are sad not to have had our usual celebration at the end of term but we were so happy to catch up remotely on Zoom and hear about how they’ve all been getting on. We heard about new exercise regimes, spending time at home with family and pets, discovering local surroundings, digital quizzes, short courses and lots more!
Wishing all of our students and soon to be graduates all the best for the summer ahead. We look forward to hearing and sharing what they’ve been up to.
It’s a challenging time for graduates in an uncertain job market but we have no doubt that we’ll be hearing about some of their successes soon.
We were delighted to see so many Fashion Management students achieving their level 2 ‘Innovation Catalyst’ award from the Scottish Institute of Enterprise in November.
Innovation skills are recognised as increasingly important amongst graduates and SISA is a new awards programme that helps support and develop these through designated workshops and module accreditation. The Scottish Institute for Enterprise is running the programme in partnership with four of Scotland’s Innovation Centres (Digital Health and Care Institute, CENSIS, The Datalab and the Construction Scotland Innovation Centre).
The students attended a workshop in Glasgow and were tasked with working in multi disciplinary teams to explore the future of our resources – inspired by the United Nations Sustainable Development Goals. The Scottish Government was one of the first to sign up to these goals in 2015 and issued the National Performance Framework as a blueprint for implementing these at a national and local level in 2018. Well done to our students – good luck for level 3, we hope you apply!
Last week we were delighted to welcome Craig Stevenson, Bon Accord Centre Manager, to be an expert panel member for the fourth years’ Global fashion Strategy presentations. With the changing pace of retail and the pressure for survival, fashion stores have to move quickly with innovative strategies. Students were tasked to work in teams and come up with creative strategies to drive their chosen business forward.
Many great ideas were highlighted on the day, including a pop up shop with integrated mobile technology apps, which lend themselves to the local marketplace and an innovate gym space.
The students benefitted greatly on the day from Craig’s expertise in asking questions, making the presentation feel real to them. Craig said “It is fantastic to hear such creative suggestions from the students. Bon Accord strives to be as innovative as possible and listening to the presentations gives a feel for what the future could look like!”
Yesterday we took our first year and Masters students to see the National Museums Scotland exhibition Body Beautiful. Each year we take the students to see the fashion archive but this time we were able to treat them to two wonderful showcases – followed by some shopping!
We look forward to returning with next year’s cohort!
It’s great to see so many of our students involved in local fashion events and initiatives across Aberdeen. We love seeing what they get up to through our @fashionplace_rgu Instagram. Keep tagging us everyone!
Here are some of our students (from across the various years) at the Stellar Aberdeen and Must Have Dresses UK fashion show event last week!
We have a group of second year student helpers and models taking part in the MISS fashion show later this month at Aberdeen’s Marcliffe Hotel and we look forward to sharing more on their experience… We were also delighted to offer the opportunity for a group of students to attend the LOVE fashion event this week!
Our students have the opportunity to study abroad during either their second or third year at RGU.
We have a number of partner institutions across the globe including in the Netherlands, Canada and Australia and we continuously work to build partnerships with new and existing institutions in order to grow the opportunities we are able to offer our students.
Study abroad is an excellent addition to students’ CVs in the increasingly competitive job market today. Particularly in the fashion industry where students need to be adaptable and able to understand different cultures and markets across a dynamic, global sector.
Stage 2 Fashion Management student Kelsie is spending the semester at Seneca College in Toronto, Canada and says of her experience so far:
“I’m having the best time! It was so easy to settle in and I’m really enjoying the course here too. The course coordinator has been amazing and gave us a tour of the campus and surrounding area. She said she was really pleased to have two fashion management students from RGU”
Kelsie and Emma have been enjoying exploring Canada and learning about the place as well as the exciting modules on the course.
This week our eleventh cohort of first year Fashion Management students have injected some colour into the campus with their fashion exhibition. Each year, as part of their Fashion Design Concepts and Communication module, the students are tasked with working in teams to create a colour exhibition.
The module aims to introduce our students to the basic components of visual communication and familiarise them with industry standard design software such as Adobe Photoshop and Kaledo Lectra.
It’s the first of a series of creative exhibitions that the students present during their time on the course. We look forward to seeing what else they have in store…
The last board (below) is particularly fitting with the autumnal mood on campus!
We’d like to say a huge thank you to Lamberto Berti, Industrial Relations Director for the Prada Group, who joined us all the way from Florence this afternoon.
This was an excellent opportunity for our students (and staff!) to gain an insight into the evolution of the iconic Prada Group and brought to life many of the subjects from across the various years of the course!
Lamberto tells us that he loves Scotland and is looking forward to spending the next few days exploring Aberdeen as well as visiting Edinburgh and Dundee. He has also kindly gifted us some beautiful Prada books that we look forward to reading. These are on display in the Fashion Place and really illustrate the artistic influences and ideas behind what Lamberto refers to as the Prada spirit.