Fashion ideas from our first years

We’re nearly half way through our first semester and the students have been very busy. Over the past 6 weeks, our first year and Masters students have been tasked with a number of visual communication projects.

As part of our Fashion Design Concepts module, the first year Fashion Management students are introduced to Photoshop and Kaledo and tasked with producing a t-shirt design. Although the Fashion Management course is a business rather than design degree, taught within our School of Creative and Cultural Business, it’s essential that our students understand key principles of the fashion design process and that they are able to use industry standard design software.

In the Fashion Business module, our first years are taught the history of fashion, with a focus on the industry’s development over the 20th Century and how this has impacted the present day. A recent article by Megan Doyle, published in the Business of Fashion, highlights the importance of knowing your fashion history and that this is essential for fashion graduates today! In lectures, we explore a new decade each week, highlighting key external factors and how they influenced fashion at this time, with a particular focus on areas such as fashion tourism, fashion icons, fashion markets, etc. These classes also involve discussions and debates, for example around the use of fur in fashion and what it means to be a fashion icon.  In tutorials, the students undertake more practical tasks relating to these ideas.

In order to combine the skills they gain on each of these modules, the students have undertaken two mood board tasks. The first was to communicate ‘Noughties’ fashion influences – something the students found interesting, amusing and – of course – nostalgic, in that most of them were born in the years 1999 or 2000!

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The students referenced some interesting styles, including the iconic Juicy Couture tracksuit, (extremely) low waisted jeans, fake tan and (again extremely) straight hair. We saw a number of cultural references, particularly in reference to films like Mean Girls and celebrities such as Paris Hilton and Britney Spears who were strongly associated with the decade. Mobile phones, social media and reality TV were other prevalent themes! The colour palette our students presented was strongly that of pastels, pink, white and silver.

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Building on this task, students were asked to reflect on what it means to be a fashion icon and to pitch, in teams, an example of someone they regard as a 21st Century fashion icon. Many of them chose to do so using mood boards and examples included Rihanna, Gigi Hadid, Victoria Beckham, Iris Apfel, Holly Willoughby and Olivia Palermo.

 

Our Masters students have been working on some similar tasks in the run up to their successful Luxury Fashion Brands in Digital Age conference last week but a little more on that later…

 

Colour exhibition

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Over the past week our first year and masters students have been working on their colour inspired mood boards. These are currently on display as an exhibition in the atrium of the School of Creative and Cultural Business.

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The students produce these each year as part of their Fashion Design Concepts module. It’s really interesting to see how the students interpret the task differently each year, reflecting on changing trends and influences.

 

Welcome!

10th Cohort

With the new semester starting next week, we’d like to welcome all our new and continuing Fashion Management students! It was lovely to meet our new first years (and what will be our 10th Fashion Management cohort – but more on that later!) at their induction session yesterday…

 

Charity Fashion Exhibition

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We’re really excited to share the visuals from the launch of yesterday’s Fashion Exhibition: a Celebration of Creativity and Culture!

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Fam Fatale (a play on Oxfam and femme fatale) represented Oxfam and the Great Gatsby in their creative showcase. We loved their champagne (ok cloudy lemonade…) tower and geometric display.

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The tarot cards reading on the Beetlejuice stand was a big hit and helped raise money and awareness of the charity Shelter.

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Aladdin’s Angels promoted Save the Children through their interpretation of the Disney film. Their balloon animals and flying carpet were very memorable!

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Guests were invited to have Breakfast at Barnardo’s… Breakfast mainly consisted of cake but they were delicious! Their goody bags also included mini tiaras (which most of the guests and students were wearing by the end of the launch).

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We were delighted to welcome some representatives from Stella’s Voice to the Annie showcase!

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The one with the fashion exhibition… Coffee, Friends quotes and a very Rachel-esque garment made for a strong theme (they even had a sofa!) Supporting Chest, Heart and Stroke Scotland, this showcase included some healthy alternatives to cake!

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The Cotton Candies didn’t disappoint with their carnival theme, representing Cancer Research and engaging the audience with music and games.

 

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Inspired by the Capitol represented CLAN through a Hunger Games inspired showcase in an eye catching purple that tied in really well with the charity (and RGU‘s) branding!

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There were some fantastic home bakes on offer from all the stands at the exhibition but the Downton Abbey showcase, supporting Sue Ryder Care, went that extra mile with their English afternoon tea atmosphere which included home made bunting, tray bakes, scones and jam.

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If you were Clueless about any of the charities before the exhibition, we’re sure you won’t be now… Our final showcase promoted the PDSA!

A huge well done to all the students involved! This project really demonstrates the value of charity shops in providing inspirational and wearable fashion garments.

The exhibition will be on display in the atrium of the School of Creative and Culture Business at RGU until Wednesday the 26th of April where you can find out more about the themes, garments and charities.

 

 

 

A celebration of creativity and culture

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Today our first year Fashion Management, Events Management and Public Relations students launched their Fashion Exhibition: a Celebration of Creativity and Culture. There were so many highlights that we don’t quite know where to begin…

We’re looking forward to sharing more photos of the full exhibition spaces soon but here’s a sneak peak at some of the charity shop garments and from today’s launch event!

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The stands looked great and were all really different and exciting in their own way! From balloon animals to tarot card readings, there were lots of interesting ideas for audience engagement.

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There was even some handmade bunting which will be donated to Sue Ryder Care after the exhibition!

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Tomorrow our students have their exhibition debrief where we’ll discuss our successes and identify areas for improvement.

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Overall, we’d like to congratulate our students on a wonderfully styled and creative event! Although we don’t yet have a final total, we’re delighted to have raised over £200 between the charities represented.

Repeat patterns

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Our first years have been busy creating repeat patterns as part of their Fashion Construction and Technology module! We love these examples.

Guest Speaker: Julie Brander

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It was lovely to welcome this familiar face back to RGU this morning!

Julie Brander graduated in our first BA (Hons) Fashion Management cohort and, since then, has enjoyed an exciting and successful career in the Scottish Communications sector as an Account Manager with Weber Shandwick. Julie has very kindly come along to talk to a number of our student cohorts about her career and some of the opportunities that exist for our hard working and creative students!

Thank you for a very inspiring talk Julie!