Colouring our campus

This week our eleventh cohort of first year Fashion Management students have injected some colour into the campus with their fashion exhibition. Each year, as part of their Fashion Design Concepts and Communication module, the students are tasked with working in teams to create a colour exhibition.

The module aims to introduce our students to the basic components of visual communication and familiarise them with industry standard design software such as Adobe Photoshop and Kaledo Lectra.

It’s the first of a series of creative exhibitions that the students present during their time on the course. We look forward to seeing what else they have in store…

The last board (below) is particularly fitting with the autumnal mood on campus!

Prada guest talk

We’d like to say a huge thank you to Lamberto Berti, Industrial Relations Director for the Prada Group, who joined us all the way from Florence this afternoon.

This was an excellent opportunity for our students (and staff!) to gain an insight into the evolution of the iconic Prada Group and brought to life many of the subjects from across the various years of the course!

Lamberto tells us that he loves Scotland and is looking forward to spending the next few days exploring Aberdeen as well as visiting Edinburgh and Dundee. He has also kindly gifted us some beautiful Prada books that we look forward to reading. These are on display in the Fashion Place and really illustrate the artistic influences and ideas behind what Lamberto refers to as the Prada spirit.

To the nines…

The ninth edition of our fashion magazine made it to the front page of tonight’s Evening Express supplement. Well done to our second (now third) year Fashion Management students – we’re so proud of you!

Next up, the tenth edition! Watch this space…

Class of 2018

Congratulations to all of our fabulous fashion management students who graduated yesterday! We hope you had a wonderful time celebrating with your classmates, family and friends. As always, we hope you’ll keep in touch and look forward to hearing what you all get up to over the coming weeks!

Mood boards

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Attention all fashion management students; you know all those mood boards that we ask you to create whilst you’re studying on the course? Well here’s one of our graduates putting these skills into practice in her role in fashion branding at House of Fraser.

Fiona-Marie graduated in 2017 with a BA (Hons) in Fashion Management at RGU and has been working in her role at House of Fraser for the past few months. When we heard the news we were delighted to see one of our graduates had secured this exciting position, in what was a very competitive application and interview process!

Fiona-Marie’s role is to create and deliver brand advertising, customer communication plans and campaigns at House of Fraser and this includes television, out of home and social media advertising. Thanks for sharing Fiona-Maria and we wish you the very best of luck in your career!

Fashion ideas from our first years

We’re nearly half way through our first semester and the students have been very busy. Over the past 6 weeks, our first year and Masters students have been tasked with a number of visual communication projects.

As part of our Fashion Design Concepts module, the first year Fashion Management students are introduced to Photoshop and Kaledo and tasked with producing a t-shirt design. Although the Fashion Management course is a business rather than design degree, taught within our School of Creative and Cultural Business, it’s essential that our students understand key principles of the fashion design process and that they are able to use industry standard design software.

In the Fashion Business module, our first years are taught the history of fashion, with a focus on the industry’s development over the 20th Century and how this has impacted the present day. A recent article by Megan Doyle, published in the Business of Fashion, highlights the importance of knowing your fashion history and that this is essential for fashion graduates today! In lectures, we explore a new decade each week, highlighting key external factors and how they influenced fashion at this time, with a particular focus on areas such as fashion tourism, fashion icons, fashion markets, etc. These classes also involve discussions and debates, for example around the use of fur in fashion and what it means to be a fashion icon.  In tutorials, the students undertake more practical tasks relating to these ideas.

In order to combine the skills they gain on each of these modules, the students have undertaken two mood board tasks. The first was to communicate ‘Noughties’ fashion influences – something the students found interesting, amusing and – of course – nostalgic, in that most of them were born in the years 1999 or 2000!

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The students referenced some interesting styles, including the iconic Juicy Couture tracksuit, (extremely) low waisted jeans, fake tan and (again extremely) straight hair. We saw a number of cultural references, particularly in reference to films like Mean Girls and celebrities such as Paris Hilton and Britney Spears who were strongly associated with the decade. Mobile phones, social media and reality TV were other prevalent themes! The colour palette our students presented was strongly that of pastels, pink, white and silver.

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Building on this task, students were asked to reflect on what it means to be a fashion icon and to pitch, in teams, an example of someone they regard as a 21st Century fashion icon. Many of them chose to do so using mood boards and examples included Rihanna, Gigi Hadid, Victoria Beckham, Iris Apfel, Holly Willoughby and Olivia Palermo.

 

Our Masters students have been working on some similar tasks in the run up to their successful Luxury Fashion Brands in Digital Age conference last week but a little more on that later…

 

Charity Fashion Exhibition

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We’re really excited to share the visuals from the launch of yesterday’s Fashion Exhibition: a Celebration of Creativity and Culture!

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Fam Fatale (a play on Oxfam and femme fatale) represented Oxfam and the Great Gatsby in their creative showcase. We loved their champagne (ok cloudy lemonade…) tower and geometric display.

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The tarot cards reading on the Beetlejuice stand was a big hit and helped raise money and awareness of the charity Shelter.

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Aladdin’s Angels promoted Save the Children through their interpretation of the Disney film. Their balloon animals and flying carpet were very memorable!

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Guests were invited to have Breakfast at Barnardo’s… Breakfast mainly consisted of cake but they were delicious! Their goody bags also included mini tiaras (which most of the guests and students were wearing by the end of the launch).

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We were delighted to welcome some representatives from Stella’s Voice to the Annie showcase!

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The one with the fashion exhibition… Coffee, Friends quotes and a very Rachel-esque garment made for a strong theme (they even had a sofa!) Supporting Chest, Heart and Stroke Scotland, this showcase included some healthy alternatives to cake!

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The Cotton Candies didn’t disappoint with their carnival theme, representing Cancer Research and engaging the audience with music and games.

 

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Inspired by the Capitol represented CLAN through a Hunger Games inspired showcase in an eye catching purple that tied in really well with the charity (and RGU‘s) branding!

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There were some fantastic home bakes on offer from all the stands at the exhibition but the Downton Abbey showcase, supporting Sue Ryder Care, went that extra mile with their English afternoon tea atmosphere which included home made bunting, tray bakes, scones and jam.

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If you were Clueless about any of the charities before the exhibition, we’re sure you won’t be now… Our final showcase promoted the PDSA!

A huge well done to all the students involved! This project really demonstrates the value of charity shops in providing inspirational and wearable fashion garments.

The exhibition will be on display in the atrium of the School of Creative and Culture Business at RGU until Wednesday the 26th of April where you can find out more about the themes, garments and charities.