Fashion ideas from our first years

We’re nearly half way through our first semester and the students have been very busy. Over the past 6 weeks, our first year and Masters students have been tasked with a number of visual communication projects.

As part of our Fashion Design Concepts module, the first year Fashion Management students are introduced to Photoshop and Kaledo and tasked with producing a t-shirt design. Although the Fashion Management course is a business rather than design degree, taught within our School of Creative and Cultural Business, it’s essential that our students understand key principles of the fashion design process and that they are able to use industry standard design software.

In the Fashion Business module, our first years are taught the history of fashion, with a focus on the industry’s development over the 20th Century and how this has impacted the present day. A recent article by Megan Doyle, published in the Business of Fashion, highlights the importance of knowing your fashion history and that this is essential for fashion graduates today! In lectures, we explore a new decade each week, highlighting key external factors and how they influenced fashion at this time, with a particular focus on areas such as fashion tourism, fashion icons, fashion markets, etc. These classes also involve discussions and debates, for example around the use of fur in fashion and what it means to be a fashion icon.  In tutorials, the students undertake more practical tasks relating to these ideas.

In order to combine the skills they gain on each of these modules, the students have undertaken two mood board tasks. The first was to communicate ‘Noughties’ fashion influences – something the students found interesting, amusing and – of course – nostalgic, in that most of them were born in the years 1999 or 2000!

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The students referenced some interesting styles, including the iconic Juicy Couture tracksuit, (extremely) low waisted jeans, fake tan and (again extremely) straight hair. We saw a number of cultural references, particularly in reference to films like Mean Girls and celebrities such as Paris Hilton and Britney Spears who were strongly associated with the decade. Mobile phones, social media and reality TV were other prevalent themes! The colour palette our students presented was strongly that of pastels, pink, white and silver.

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Building on this task, students were asked to reflect on what it means to be a fashion icon and to pitch, in teams, an example of someone they regard as a 21st Century fashion icon. Many of them chose to do so using mood boards and examples included Rihanna, Gigi Hadid, Victoria Beckham, Iris Apfel, Holly Willoughby and Olivia Palermo.

 

Our Masters students have been working on some similar tasks in the run up to their successful Luxury Fashion Brands in Digital Age conference last week but a little more on that later…

 

Impromptu photoshoot

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What better way to start the week than with an impromptu photoshoot? Here’s a behind the scenes glimpse of our fabulous first years bringing some serious Hollywood glamour to the studio for their window display project!

Guest speaker – Ami Gibson

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We’d like to say a huge thanks to Ami Gibson who gave a fantastic guest lecture to our fourth year BA (Hons) Fashion Management students and our MSc Fashion Management students as part of their Fashion Buying and Forecasting modules.

Ami is a designer at Wilson Design Source Supply and is based in their Glasgow HQ. Her duties include designing collections, giving presentations to both her colleagues and clients, sourcing fabrics, working closely with manufacturers and visiting factories overseas. Last year she went on a development trip to Bangladesh where she sourced fabrics and worked with both knitwear and general production factories.

Ami’s role involves working closely with a range of clients and manufacturers and during her talk she emphasised the importance of building and maintaing good relationships.

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Ami presented a range of trend forecasting resources to the students, including real examples of client trend and range planning boards.
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Throughout her talk, Ami emphasised the centrality of the customer and their characteristics when making design and buying decisions and she also stressed the importance of considering cost when making design and buying decisions as return on investment is extremely important.
Thanks again Ami!

New York, New York

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For the second year running, one of our students is doing her placement in New York! Third Year BA (Hons) Fashion Management student Nikola is making the most of her time in the Big Apple by attending some of the shows for New York Fashion Week.

We love this shot from the Mister Triple X show – and what a venue!

Fashion exhibition project launch

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Today we launched our annual fashion exhibition with first year Fashion Management, Event Management and Public Relations students! Students were split into ten teams and given ten pounds to be spent in an allocated Aberdeen-based charity shop.  The project will run for the next ten weeks where students will plan and organise a fashion exhibition to be held on Wednesday the 12th of April.

In celebration of our newly formed School of Creative and Cultural Business, the students have been asked to choose a cultural artefact and this will form the inspiration behind their exhibition space. We’re so excited to see what the different teams come up with!

More on this to follow where we look forward to sharing the students’ garment choices and plans for the exhibition…

Applicants’ Days 2016

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We really enjoyed welcoming prospective students at today’s Applicants’ Day event! A huge thank you to all our guests for attending and everyone who helped make this event a success.

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A very big and special thank you to third year Fashion Management student Kat, who’s on placement here at Aberdeen Business School and created this fabulous window display!

Store design

  
We had a fun morning visiting Union Square and Bon Accord & St Nicholas shopping malls with our first years who are carrying out research for their store design project! 

Each year our students choose an Aberdeen-based unit on which to base a design concept for a hypothetical new fashion store. 

Watch this space for our students’ exciting window display designs which we’ll share in April; these will be based on a Rio theme in celebration of the upcoming Olympic Games!