Fashion ideas from our first years

We’re nearly half way through our first semester and the students have been very busy. Over the past 6 weeks, our first year and Masters students have been tasked with a number of visual communication projects.

As part of our Fashion Design Concepts module, the first year Fashion Management students are introduced to Photoshop and Kaledo and tasked with producing a t-shirt design. Although the Fashion Management course is a business rather than design degree, taught within our School of Creative and Cultural Business, it’s essential that our students understand key principles of the fashion design process and that they are able to use industry standard design software.

In the Fashion Business module, our first years are taught the history of fashion, with a focus on the industry’s development over the 20th Century and how this has impacted the present day. A recent article by Megan Doyle, published in the Business of Fashion, highlights the importance of knowing your fashion history and that this is essential for fashion graduates today! In lectures, we explore a new decade each week, highlighting key external factors and how they influenced fashion at this time, with a particular focus on areas such as fashion tourism, fashion icons, fashion markets, etc. These classes also involve discussions and debates, for example around the use of fur in fashion and what it means to be a fashion icon.  In tutorials, the students undertake more practical tasks relating to these ideas.

In order to combine the skills they gain on each of these modules, the students have undertaken two mood board tasks. The first was to communicate ‘Noughties’ fashion influences – something the students found interesting, amusing and – of course – nostalgic, in that most of them were born in the years 1999 or 2000!

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The students referenced some interesting styles, including the iconic Juicy Couture tracksuit, (extremely) low waisted jeans, fake tan and (again extremely) straight hair. We saw a number of cultural references, particularly in reference to films like Mean Girls and celebrities such as Paris Hilton and Britney Spears who were strongly associated with the decade. Mobile phones, social media and reality TV were other prevalent themes! The colour palette our students presented was strongly that of pastels, pink, white and silver.

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Building on this task, students were asked to reflect on what it means to be a fashion icon and to pitch, in teams, an example of someone they regard as a 21st Century fashion icon. Many of them chose to do so using mood boards and examples included Rihanna, Gigi Hadid, Victoria Beckham, Iris Apfel, Holly Willoughby and Olivia Palermo.

 

Our Masters students have been working on some similar tasks in the run up to their successful Luxury Fashion Brands in Digital Age conference last week but a little more on that later…

 

A project-based approach to teaching

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We had a great time at last week’s ABS50 Research Conference where we heard some interesting presentations and keynotes. Our Fashion Place contribution was two posters showcasing examples of a project-based approach to teaching. This year’s Magazine Project and Fashion Exhibition celebrated the 50th Anniversary of Aberdeen Business School so it seemed very fitting that these should be included in the conference! Well done to all the students who made these projects a success!

Madeleine Poster

Fashion blogging

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Thank you to Ashly London and Liparazzi for talking to our Stage 2 Fashion Management students about blogging! Your talk was both informative and inspiring for our students who are in the process of setting up blogs as part of our Fashion Communication module. A brilliant start to the week!

The Golden Show – deluxe party bags

VIP deluxe party bags

With only three days until our Golden Show event, we’re busy transforming Aberdeen Business School into our fabulous fashion venue. The deluxe party bags are made up for our VIP guests and here’s a sneak preview of some of the hightlights from these… Huge thanks to Trend, Mackie’s and Bon Accord & St Nicholas for their support!

Annus Moris – May flashback

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Happy Friday!

May is always an exciting month at the Fashion Place, where we are on the countdown to our annual fashion show, a golden celebration of the fiftieth anniversary of Aberdeen Business School. We’re also eagerly awaiting the arrival of our fashion magazine which will be hot off the press in the next couple of weeks… Much excitement!

Have a lovely weekend!

Farewell to the Innovation in Magazines exhibition

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Today we said farewell to the Innovation in Magazines exhibition alongside representatives from PPA Scotland and other members in the North East magazine industry, including Trend magazine, Dee ‘n’ Do and Grampian Wedding Directory. Our student magazine is featured in the exhibition and we’ve really enjoyed hosting this event!