Tag Archives: fashion branding

Mood boards

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mood board feeoh

Attention all fashion management students; you know all those mood boards that we ask you to create whilst you’re studying on the course? Well here’s one of our graduates putting these skills into practice in her role in fashion branding at House of Fraser.

Fiona-Marie graduated in 2017 with a BA (Hons) in Fashion Management at RGU and has been working in her role at House of Fraser for the past few months. When we heard the news we were delighted to see one of our graduates had secured this exciting position, in what was a very competitive application and interview process!

Fiona-Marie’s role is to create and deliver brand advertising, customer communication plans and campaigns at House of Fraser and this includes television, out of home and social media advertising. Thanks for sharing Fiona-Maria and we wish you the very best of luck in your career!

MSc Fashion Management placement update

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PandoraPlacement

Our Masters students are around mid-way through their placements and here’s a visual update from Jessica, who’s working at Pandora Germany for the next three months, and Sarah, who’s on placement at German cashmere label Henry Christ.

We love Pandora‘s branding, which is strongly influenced by both its Danish roots and Thai designs. From these photos, it’s clear to see that this translates not only to the jewellery, packaging, and retail spaces, but also to their office environment.

HenryChristPlacement

The brand Henry Christ is also a very interesting one, where the founders and designers were part of the German TV production, Fashion Hero. Today, only five years after the foundation of the company, their products are available in 17 countries worldwide! Like Pandora, their strong visual identity is evident in the pictures above where their logo, garments, retail and office space are shown.