Fashion ideas from our first years

We’re nearly half way through our first semester and the students have been very busy. Over the past 6 weeks, our first year and Masters students have been tasked with a number of visual communication projects.

As part of our Fashion Design Concepts module, the first year Fashion Management students are introduced to Photoshop and Kaledo and tasked with producing a t-shirt design. Although the Fashion Management course is a business rather than design degree, taught within our School of Creative and Cultural Business, it’s essential that our students understand key principles of the fashion design process and that they are able to use industry standard design software.

In the Fashion Business module, our first years are taught the history of fashion, with a focus on the industry’s development over the 20th Century and how this has impacted the present day. A recent article by Megan Doyle, published in the Business of Fashion, highlights the importance of knowing your fashion history and that this is essential for fashion graduates today! In lectures, we explore a new decade each week, highlighting key external factors and how they influenced fashion at this time, with a particular focus on areas such as fashion tourism, fashion icons, fashion markets, etc. These classes also involve discussions and debates, for example around the use of fur in fashion and what it means to be a fashion icon.  In tutorials, the students undertake more practical tasks relating to these ideas.

In order to combine the skills they gain on each of these modules, the students have undertaken two mood board tasks. The first was to communicate ‘Noughties’ fashion influences – something the students found interesting, amusing and – of course – nostalgic, in that most of them were born in the years 1999 or 2000!

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The students referenced some interesting styles, including the iconic Juicy Couture tracksuit, (extremely) low waisted jeans, fake tan and (again extremely) straight hair. We saw a number of cultural references, particularly in reference to films like Mean Girls and celebrities such as Paris Hilton and Britney Spears who were strongly associated with the decade. Mobile phones, social media and reality TV were other prevalent themes! The colour palette our students presented was strongly that of pastels, pink, white and silver.

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Building on this task, students were asked to reflect on what it means to be a fashion icon and to pitch, in teams, an example of someone they regard as a 21st Century fashion icon. Many of them chose to do so using mood boards and examples included Rihanna, Gigi Hadid, Victoria Beckham, Iris Apfel, Holly Willoughby and Olivia Palermo.

 

Our Masters students have been working on some similar tasks in the run up to their successful Luxury Fashion Brands in Digital Age conference last week but a little more on that later…

 

70’s Style by Thea Porter

Thea Porter

We had a fantastic time in London last week (a little sad it’s all over – until next year anyway). Here are some photos of the Thea Porter exhibit at the Fashion and Textile Museum in London, showcasing topical 70’s style.

Happy Valentine’s weekend!

valentine

Happy Friday!

We just picked up some fabulous and unique Valentine’s Day goodies designed by some of our Product Design students at Gray’s School of Art who’ve set up a stall in the Aberdeen Business School atrium. All for a very good cause ❤

Have a lovely weekend! ❤

Innovation in Magazines Exhibition

Innovation in Magazines

Happy Friday!

We’re delighted to be hosting PPA Scotland’s Innovation in Magazines Exhibition in the Aberdeen Business School atrium over the next few weeks. Please do take the time to browse some of the creative designs and ideas that are showcased! Can you spot our own students’ work?

Have a great weekend and we’re looking forward to welcoming our students back next week!

Gray’s School of Art

Gray’s School of Art is one of Scotland’s four art schools and an integral part of Robert Gordon University (RGU) in Aberdeen. The School portfolio covers a wide range of specialist subjects found within the breadth of Design and Fine Art disciplines. It is home to a range of individuals including practicing artists, designers and researchers of national and international standing.

Aberdeen Business School’s very own Dorothy Giles is teaching an evening class in kiltmaking this year. The course is aimed at students with an existing knowledge of hand sewing techniques and offers a unique opportunity to learn this traditional craft.

http://www.rgu.ac.uk/art-and-design/study-options/evening-classes-/mixed-media-drawing-development

Fashion Magazine

Fashion Magazine

As part of our Fashion Communication module, our stage 2 Fashion Management students create and publish their own fashion magazine.

The students are responsible for all aspects of the project, from design and photography to content. A key consideration is the magazine cover and here are our covers from the last 4 years.

We can’t wait to see what the students come up with this year!