Happy Valentine’s weekend!

valentine

Happy Friday!

We just picked up some fabulous and unique Valentine’s Day goodies designed by some of our Product Design students at Gray’s School of Art who’ve set up a stall in the Aberdeen Business School atrium. All for a very good cause ❤

Have a lovely weekend! ❤

Brands in a day

Brands in a day

Here’s a little challenge that Dr Morag Hamilton, Course Leader for the Masters in Fashion Management, sets our students each year. Morag completed her PhD in luxury branding a few years ago and introduces the challenge as part of her fashion branding module.

Research has shown that we, as consumers, tend to be more loyal towards brands than specific retailers and most of us could relate to a number of brands we engage with on a daily basis.

These are Morag’s “brands in a day”. Only one of these is merely aspirational – I wonder if you can guess which one…

What would be your “brands in a day”?