Fashion ideas from our first years

We’re nearly half way through our first semester and the students have been very busy. Over the past 6 weeks, our first year and Masters students have been tasked with a number of visual communication projects.

As part of our Fashion Design Concepts module, the first year Fashion Management students are introduced to Photoshop and Kaledo and tasked with producing a t-shirt design. Although the Fashion Management course is a business rather than design degree, taught within our School of Creative and Cultural Business, it’s essential that our students understand key principles of the fashion design process and that they are able to use industry standard design software.

In the Fashion Business module, our first years are taught the history of fashion, with a focus on the industry’s development over the 20th Century and how this has impacted the present day. A recent article by Megan Doyle, published in the Business of Fashion, highlights the importance of knowing your fashion history and that this is essential for fashion graduates today! In lectures, we explore a new decade each week, highlighting key external factors and how they influenced fashion at this time, with a particular focus on areas such as fashion tourism, fashion icons, fashion markets, etc. These classes also involve discussions and debates, for example around the use of fur in fashion and what it means to be a fashion icon.  In tutorials, the students undertake more practical tasks relating to these ideas.

In order to combine the skills they gain on each of these modules, the students have undertaken two mood board tasks. The first was to communicate ‘Noughties’ fashion influences – something the students found interesting, amusing and – of course – nostalgic, in that most of them were born in the years 1999 or 2000!

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The students referenced some interesting styles, including the iconic Juicy Couture tracksuit, (extremely) low waisted jeans, fake tan and (again extremely) straight hair. We saw a number of cultural references, particularly in reference to films like Mean Girls and celebrities such as Paris Hilton and Britney Spears who were strongly associated with the decade. Mobile phones, social media and reality TV were other prevalent themes! The colour palette our students presented was strongly that of pastels, pink, white and silver.

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Building on this task, students were asked to reflect on what it means to be a fashion icon and to pitch, in teams, an example of someone they regard as a 21st Century fashion icon. Many of them chose to do so using mood boards and examples included Rihanna, Gigi Hadid, Victoria Beckham, Iris Apfel, Holly Willoughby and Olivia Palermo.

 

Our Masters students have been working on some similar tasks in the run up to their successful Luxury Fashion Brands in Digital Age conference last week but a little more on that later…

 

A celebration of creativity and culture

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Today our first year Fashion Management, Events Management and Public Relations students launched their Fashion Exhibition: a Celebration of Creativity and Culture. There were so many highlights that we don’t quite know where to begin…

We’re looking forward to sharing more photos of the full exhibition spaces soon but here’s a sneak peak at some of the charity shop garments and from today’s launch event!

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The stands looked great and were all really different and exciting in their own way! From balloon animals to tarot card readings, there were lots of interesting ideas for audience engagement.

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There was even some handmade bunting which will be donated to Sue Ryder Care after the exhibition!

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Tomorrow our students have their exhibition debrief where we’ll discuss our successes and identify areas for improvement.

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Overall, we’d like to congratulate our students on a wonderfully styled and creative event! Although we don’t yet have a final total, we’re delighted to have raised over £200 between the charities represented.

The Cotton Candies

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Who doesn’t love candy floss and a touch of pink? That’s what one of our student groups thought when they chose a candy striped shirt from Aberdeen’s Cancer Research shop! Styled with a denim skirt, the Cotton Candies plan to theme their fashion showcase around a traditional British carnival – inspired by the hit musical and movie Grease. 

We look forward to seeing this colourful, feel-good fun brought to life at the exhibition launch on the 12th of April! We’re guessing there will be sweeties involved…

It’s (almost) showtime for our fashion exhibition…

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We’re pleased to reveal another exciting theme from our upcoming Fashion Exhibition: a Celebration of Creativity and Culture… One of our student teams headed to Aberdeenshire’s Haddo House to stage a Beetlejuice themed photoshoot featuring two of the students (first year Fashion Management) as models (don’t they look great?!) and their garment – sourced from Aberdeen’s Shelter charity shop.

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The team are hoping to raise awareness of Shelter’s mission to help the homeless through a creative showcase, inspired by the 1988 cult classic movie Beetlejuice and its links to fashion trends.

“Fam fatale”: A celebration of 1920’s fashion and style

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We’re pleased to reveal another theme from this year’s fashion exhibition… “fam fatale”! This particular showcase promotes Oxfam, whose international work on women’s rights has inspired the students to host a Great Gatsby themed exhibition, tipping their Trilby hats to  celebrate 1920’s fashion and style.

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Marshmallow challenge

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This week our first years took on the marshmallow challenge…

For those who don’t know, this is a team building exercise where the aim is to build the tallest possible structure (using only a small amount of spaghetti, string and masking tape) that can hold a marshmallow on top! Click here to find out more.

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Our first year Fashion Management, Event Management and PR students rose to the challenge with some interesting (and often ambitious) attempts…

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Some of these were a little too ambitious…

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Our winning team built a 49cm structure which they named Marshall…

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Well done everyone!

This week, the students are getting team photos done for their fashion exhibition project and we look forward to sharing these with you soon…

 

49 going on 50

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Aberdeen Business School turns 50 this year and we’re hosting a series of events to celebrate! Here’s the first visual from our Events, Fashion and PR students who are working together to organise our annual fashion exhibition, taking place on the 16th of April.

There are 12 groups working on separate exhibition spaces – all inspired by our 50th anniversary! Each team has been given £10 to be spent on a garment from a designated charity shop in Aberdeen. Our first team will showcase their customised Barnardo’s garment in a Sound of Music inspired exhibition, as the film was also released in the 1960s. Watch this space for more of our exhibition visuals.