Our fabulous first years study a range of subjects which will introduce them to the business of fashion. These include: the fashion business; fashion retail; managing in the creative industries; fashion design concepts and communication; fashion construction and technology; marketing; and store design and visual merchandising.
Our fashion management programme is designed to combine theory and practice and students will work on a number of real life projects throughout their time here! One of the first will be a charity fashion exhibition.
Our stylish second years go on to study: advertising communication; fashion communication; fashion logistics; public relations; design for client; and consumer behaviour.
Each year, our second years produce the annual fashion place magazine.
Third year is a very practical one for our BA (Hons) Fashion Management students where they spend their first semester at the Fashion Place studying: fashion branding; ethics and the consumer; events management; and financial merchandising for fashion.
After the Christmas break, our students go out on placement (6-12 weeks) where they’ll put all their skills into practice. Some examples of the places our students have gone on placement include: Burberry; John Lewis; Toshop; Escada; 21st Century Kilts; and a range of independent boutiques and PR companies. Each year we have new companies coming on board.
Those who do the six week placement return to the Fashion Place for the ten week (now digital!) fashion show project.
After an extremely practical third year, fourth year at the Fashion Place is a little more theoretical where students are working towards their Honours degree. Students study a range of modules including: retail strategy, research methods; and the fashion project.
In their fourth year, our students have the opportunity to tailor their degree to the area of the fashion industry in which they want to work. Their choices include: applied consumer psychology; postmodern culture; women and the media; business creativity; celebrity culture; digital marketing; international marketing; and international retailing.
The focal point of the final year is the dissertation, where students will choose a fashion related research topic. Some examples of recent research projects include explorations into: the influence of the fashion blogger; the power of visual merchandising; the importance of PR for emerging fashion designers; the shift to UK clothing manufacturing; the use of social media in fashion events; and male attitudes towards luxury fashion brand extensions.
For more information about the course, visit http://www.rgu.ac.uk/fashionmanagement.