Life at Michael Kors

Michael Kors. The designer clothing and accessories brand that became popular across the British high street a few years ago with many sporting the iconic MK handbags on their shoulders and watches on their wrists.

Last year as part of her placement experience, now recent graduate, Fiona had the opportunity to work alongside the Michael Kors Public Relations team in Germany, over the course of six months, to learn more about the inner workings of fashion PR. The team in Germany appreciated the hard work Fiona put in over her placement and she had the fantastic opportunity to work alongside the marketing department in the London head office this summer.

Her day to day tasks in the office included conducting competitive analysis research, social media analysis and marketing analytics and report all her findings and suggestions back to her team. However, not everyday was purely numbers and stats, Fiona got to attend Michael Kors events alongside her colleagues such as The English Roses Event in cooperation with Tatler and the Saatchi Gallery.

It was a night to remember, male models circulated the floor with trays of champagne and  guests danced in balloon filled disco booths where their videos were projected onto the dance floor. After the event Tatler wrote that the star video of the night was by famous duo Michael Kors and Jourdan Dunn- but we’re pretty sure Fiona’s steals the show.

Thanks to Fiona for sharing her placement and work experiences! If any of our students have any work experience stories we would love to share them on the blog so do get in touch!

Charity Fashion Exhibition

IMG_8427

We’re really excited to share the visuals from the launch of yesterday’s Fashion Exhibition: a Celebration of Creativity and Culture!

IMG_8575

Fam Fatale (a play on Oxfam and femme fatale) represented Oxfam and the Great Gatsby in their creative showcase. We loved their champagne (ok cloudy lemonade…) tower and geometric display.

IMG_8489

The tarot cards reading on the Beetlejuice stand was a big hit and helped raise money and awareness of the charity Shelter.

IMG_8483

Aladdin’s Angels promoted Save the Children through their interpretation of the Disney film. Their balloon animals and flying carpet were very memorable!

IMG_8523

Guests were invited to have Breakfast at Barnardo’s… Breakfast mainly consisted of cake but they were delicious! Their goody bags also included mini tiaras (which most of the guests and students were wearing by the end of the launch).

IMG_8507

We were delighted to welcome some representatives from Stella’s Voice to the Annie showcase!

IMG_8501

The one with the fashion exhibition… Coffee, Friends quotes and a very Rachel-esque garment made for a strong theme (they even had a sofa!) Supporting Chest, Heart and Stroke Scotland, this showcase included some healthy alternatives to cake!

IMG_8525

The Cotton Candies didn’t disappoint with their carnival theme, representing Cancer Research and engaging the audience with music and games.

 

IMG_8534

Inspired by the Capitol represented CLAN through a Hunger Games inspired showcase in an eye catching purple that tied in really well with the charity (and RGU‘s) branding!

IMG_8531

There were some fantastic home bakes on offer from all the stands at the exhibition but the Downton Abbey showcase, supporting Sue Ryder Care, went that extra mile with their English afternoon tea atmosphere which included home made bunting, tray bakes, scones and jam.

IMG_8555

If you were Clueless about any of the charities before the exhibition, we’re sure you won’t be now… Our final showcase promoted the PDSA!

A huge well done to all the students involved! This project really demonstrates the value of charity shops in providing inspirational and wearable fashion garments.

The exhibition will be on display in the atrium of the School of Creative and Culture Business at RGU until Wednesday the 26th of April where you can find out more about the themes, garments and charities.

 

 

 

A celebration of creativity and culture

IMG_5974

Today our first year Fashion Management, Events Management and Public Relations students launched their Fashion Exhibition: a Celebration of Creativity and Culture. There were so many highlights that we don’t quite know where to begin…

We’re looking forward to sharing more photos of the full exhibition spaces soon but here’s a sneak peak at some of the charity shop garments and from today’s launch event!

IMG_5982

The stands looked great and were all really different and exciting in their own way! From balloon animals to tarot card readings, there were lots of interesting ideas for audience engagement.

IMG_5981

There was even some handmade bunting which will be donated to Sue Ryder Care after the exhibition!

IMG_5948

Tomorrow our students have their exhibition debrief where we’ll discuss our successes and identify areas for improvement.

img_5996.jpg

Overall, we’d like to congratulate our students on a wonderfully styled and creative event! Although we don’t yet have a final total, we’re delighted to have raised over £200 between the charities represented.

Are you Clueless about the PDSA?

Group 6 Clueless

We’re pleased to see that cult classic 90’s television is still enjoyed by our first year students – some of whom were only born at the end of the millennium! Next week’s fashion exhibition promises both Friends and Clueless themed showcases and if you drop by the Clueless stand and make a small donation to the PDSA you’ll be able to grab a cake and some Juicy Fruit gum.

Third Year Digital Fashion Show!

Fashion Is…

Undefined Logo

The planning for this year’s digital fashion show has officially begun!

For the past two weeks, the third year Fashion Management students have been learning all about filming, editing and what it takes to organise and undertake a fashion video shoot. All of what we learned will be put into practice over the next four weeks as we film the different scenes for our video, edit our footage, and in the end turn it into an exciting video that we will showcase on May 5th at our launch event.

Fashion Undefined Camera BasicsOur lecturer Jen discussing camera basics with us

The theme that we have been given for this year is “Fashion is Creative. Fashion is Cultural. Fashion is Business.” We have been given the freedom to interpret this theme in any way we want for our video. As a group, we’ve collected all of our different ideas together and believe we’ve come up with an innovative and creative concept, focusing on “creative”, “cultural” and “business” fashion.

Fashion Undefined Filming Practice.jpgGetting to grips with the filming equipment

Keep your eyes peeled for more updates on what we’re getting up to on all of the RGU Fashion Place social media accounts. Our first two photo shoots took place yesterday and we’re looking forward to sharing a few behind the scenes pictures with you soon…

Facebook – https://www.facebook.com/groups/362219974442/

Twitter – @fashionplacergu

Pinterest – /fashionplace

Instagram – @fashionplace_rgu

The Cotton Candies

Group 1 Cotton Candies

Who doesn’t love candy floss and a touch of pink? That’s what one of our student groups thought when they chose a candy striped shirt from Aberdeen’s Cancer Research shop! Styled with a denim skirt, the Cotton Candies plan to theme their fashion showcase around a traditional British carnival – inspired by the hit musical and movie Grease. 

We look forward to seeing this colourful, feel-good fun brought to life at the exhibition launch on the 12th of April! We’re guessing there will be sweeties involved…

It’s (almost) showtime for our fashion exhibition…

Beetlejuice3

We’re pleased to reveal another exciting theme from our upcoming Fashion Exhibition: a Celebration of Creativity and Culture… One of our student teams headed to Aberdeenshire’s Haddo House to stage a Beetlejuice themed photoshoot featuring two of the students (first year Fashion Management) as models (don’t they look great?!) and their garment – sourced from Aberdeen’s Shelter charity shop.

Beetlejuice2

The team are hoping to raise awareness of Shelter’s mission to help the homeless through a creative showcase, inspired by the 1988 cult classic movie Beetlejuice and its links to fashion trends.