Happy new year to all our fashionable followers. We hope you had a wonderful Christmas break and are looking forward to welcoming our students back for the beginning of a new term and, indeed, a new decade!
It’s been lovely to hear from some of our students who are out on a year long placement and who have taken on some really exciting roles within industry. Third year Fashion Management student Liam Troup is on placement in the Creative, Content and Communications team at M&S Food in London and has been working on a number of exciting campaigns and initiatives – some of which he can’t even reveal to us as they’re still top secret! He says:
I’m now just over the half way point of my placement. Over the last six months I have be able to work on countless campaigns. Britain’s Got Talent The Champions and Christmas to only name a few. Looking forward to the coming six moths with some really exciting campaigns planned.
We are so proud to be able to offer our students such a vast range of work experience opportunities – in Aberdeen and further afield. For those who do decide to undertake a outside of Aberdeen, this can be a valuable part of the learning experience! Liam says:
London life is really busy but the buzz of working and living in the city totally makes it worth it and working as part of such an incredible team makes me love what I get to do even more.
In the next couple of weeks more of our students are heading out on shorter placements of between 6 and 12 weeks and we look forward to sharing some of their experiences here on the blog.
We were delighted to see so many Fashion Management students achieving their level 2 ‘Innovation Catalyst’ award from the Scottish Institute of Enterprise in November.
Innovation skills are recognised as increasingly important amongst graduates and SISA is a new awards programme that helps support and develop these through designated workshops and module accreditation. The Scottish Institute for Enterprise is running the programme in partnership with four of Scotland’s Innovation Centres (Digital Health and Care Institute, CENSIS, The Datalab and the Construction Scotland Innovation Centre).
The students attended a workshop in Glasgow and were tasked with working in multi disciplinary teams to explore the future of our resources – inspired by the United Nations Sustainable Development Goals. The Scottish Government was one of the first to sign up to these goals in 2015 and issued the National Performance Framework as a blueprint for implementing these at a national and local level in 2018. Well done to our students – good luck for level 3, we hope you apply!
Last week we were delighted to welcome Craig Stevenson, Bon Accord Centre Manager, to be an expert panel member for the fourth years’ Global fashion Strategy presentations. With the changing pace of retail and the pressure for survival, fashion stores have to move quickly with innovative strategies. Students were tasked to work in teams and come up with creative strategies to drive their chosen business forward.
Many great ideas were highlighted on the day, including a pop up shop with integrated mobile technology apps, which lend themselves to the local marketplace and an innovate gym space.
The students benefitted greatly on the day from Craig’s expertise in asking questions, making the presentation feel real to them. Craig said “It is fantastic to hear such creative suggestions from the students. Bon Accord strives to be as innovative as possible and listening to the presentations gives a feel for what the future could look like!”
Yesterday we took our first year and Masters students to see the National Museums Scotland exhibition Body Beautiful. Each year we take the students to see the fashion archive but this time we were able to treat them to two wonderful showcases – followed by some shopping!
We look forward to returning with next year’s cohort!
Third year Fashion Management student Rebbeca Favero is on placement this year in the Marketing and PR department at Needle and Thread. Rebecca is loving her placement experience so far and adapting well to busy London life.
I am gaining valuable experience by accepting challenges and seeing how the dynamics of a successful brand work. The PR and Marketing team is really kind, professional and always willing to get me involved in the evolution of the brand by also co-working with other departments as wholesale and e-commerce… What I love the most is that I am really getting a full 360 degree insight of the work environment – full of responsibilities and objectives to achieve! Lately, we have been very busy at the office as we are soon launching the new Christmas and Bridal Collection, which is very exciting as I am greatly part of it!
We wish Rebecca all the very best and look forward to welcoming her back for fourth year. We’d like to thank Needle & Thread for providing this exciting opportunity and Rebecca for sharing her experience – and these beautiful photographs.
Irina-Cristina Bogdan is a current stage three Fashion Management student here at Robert Gordon University. Here she shares her thoughts on achieving a Pride in Partnership Award and the benefits it is bringing her…
“I applied for the Pride in Partnership Award from RGU on the advice of one of my lecturers, Dr Pauline Bremner. This was due to my involvement in extracurricular activities within and outwith the University, where I am President of the Creative and Cultural Business Society and Vice-president of RGU Go Green for Kaim Shop. These opportunities have offered me real-life experiences and the opportunity to develop both personally and professionally.”
Irina has developed the skill set needed to take on future responsibilities easily, as well as her critical thinking skills through the process of applying for the award. In terms of career aspirations, Irina has gained confidence and a clearer understanding of her abilities. She feels she can now aspire to jobs she was previously uncertain to apply for.
This award is a valuable addition to Irina’s CV, alongside her recent placement experience at CLAN, where she received very positive feedback from her supervisor. During her placement at CLAN, Irina was involved in visual merchandising and store planning and design for the charity’s Aberdeen and Ballater stores.
This year, our first year Fashion Management, Events Management, International Tourism Management and Public Relations students came together to organise our annual fashion exhibition as part of a module Managing in the Creative Industries.
Each year, the students are given a brief and work in cross-cohort teams to organise a creative showcase. The teams are given £10 and tasked with choosing an outfit from an Aberdeen-based charity shop around which to style an exhibition. This year’s brief required the students to choose a non-traditional fashion destination (i.e. not Paris, London, New York or Milan) and use the event as an opportunity to showcase and promote that place.
The students chose a range of exciting destinations, including Berlin, Edinburgh, Seoul, Seville, Florence, Amsterdam, Copenhagen, Moscow and Bangkok. Here are some of their visuals.
Can you guess the inspiration behind the cold weather-inspired look below?
Or the contemporary versus traditional style below?
What about this underground street-style look?
This last look is inspired by the Houses of Nyvan in Copenhagen as well as the Hygge lifestyle.
In case you are left confused or wondering about the imagery above, the answers are: 1) Moscow; 2) Edinburgh; and 3) Berlin.
Our students have the opportunity to study abroad during either their second or third year at RGU.
We have a number of partner institutions across the globe including in the Netherlands, Canada and Australia and we continuously work to build partnerships with new and existing institutions in order to grow the opportunities we are able to offer our students.
Study abroad is an excellent addition to students’ CVs in the increasingly competitive job market today. Particularly in the fashion industry where students need to be adaptable and able to understand different cultures and markets across a dynamic, global sector.
Stage 2 Fashion Management student Kelsie is spending the semester at Seneca College in Toronto, Canada and says of her experience so far:
“I’m having the best time! It was so easy to settle in and I’m really enjoying the course here too. The course coordinator has been amazing and gave us a tour of the campus and surrounding area. She said she was really pleased to have two fashion management students from RGU”
Kelsie and Emma have been enjoying exploring Canada and learning about the place as well as the exciting modules on the course.
This week our eleventh cohort of first year Fashion Management students have injected some colour into the campus with their fashion exhibition. Each year, as part of their Fashion Design Concepts and Communication module, the students are tasked with working in teams to create a colour exhibition.
The module aims to introduce our students to the basic components of visual communication and familiarise them with industry standard design software such as Adobe Photoshop and Kaledo Lectra.
It’s the first of a series of creative exhibitions that the students present during their time on the course. We look forward to seeing what else they have in store…
The last board (below) is particularly fitting with the autumnal mood on campus!
This week marked the end of our first years’ exhibition, which showcased fashion destinations from around the world. We’re delighted to share some of their creative ideas, captured beautifully by third year BA (Hons) Media students (Christie Breen and Alexis Flores) who’ve been on placement with our media team.
This project required students to work in teams, across a range of courses (fashion, events, PR and tourism) within the School of Creative and Cultural Business at RGU, in order to plan a creative exhibition and organise a launch event. Ten teams of students were assigned a charity and given £10 with which to buy a garment from the charity’s local branch. Their aim was to communicate a fashion destination of their choice, using the garment and charity as inspiration. Showcases included Scotland, Paris, Nigeria, Moscow, New York, Kenya, China and Hollywood.
During the launch event, students were tasked with promoting their charity and many chose to fundraise through bake sales and competitions. One team even brought along a mascot in the form of Lily the dog; this tied in well with their charity (PDSA) and she gained their team a lot of attention at the event.
We’re so proud of the commitment and enthusiasm our students gave to this project – well done to everyone involved!