Placement update

Stage 3 Fashion Management student Hanne Pulkkinen is currently on a year long placement at Polhem – a fashion, beauty and lifestyle public relations agency in Helsinki, Finland.

Hanne has had a fantastic placement experience where she has worked on a range of exciting campaigns. Hanne says:

“The fashion scene in Finland is small and very much a close knit community – made up of editors, stylists, bloggers and influencers. Everybody knows everyone.

My days as an PR intern consisted of media coverage reporting, social media management, showroom management, events management and lots of other tasks from steaming clothes to mailing packages.

My favorite part has to definitely be the events!Because Polhem works with a large clientele of brands, I got to experience and participate in a great variety of events, not only fashion.

Last summer the ice cream brand Halo Top was launched in Finland. To celebrate, Polhem created a SUPER Finnish sauna boat launch event for Halo Top. This was such a fun experience since it was so out of my comfort zone coming from fashion studies.

The last event we organised (before COVID-19) was a SS20 collection launch for Vamsko, a local Finnish family owned shoe brand.

The quirky pink venue was the perfect place to have the event, which was an absolute success with great coverage for the brand and wonderful feedback for us as an agency too.”

Thanks so much to Hanne for sharing her experience and these beautiful photographs!

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