Michael Kors. The designer clothing and accessories brand that became popular across the British high street a few years ago with many sporting the iconic MK handbags on their shoulders and watches on their wrists.
Last year as part of her placement experience, now recent graduate, Fiona had the opportunity to work alongside the Michael Kors Public Relations team in Germany, over the course of six months, to learn more about the inner workings of fashion PR. The team in Germany appreciated the hard work Fiona put in over her placement and she had the fantastic opportunity to work alongside the marketing department in the London head office this summer.
Her day to day tasks in the office included conducting competitive analysis research, social media analysis and marketing analytics and report all her findings and suggestions back to her team. However, not everyday was purely numbers and stats, Fiona got to attend Michael Kors events alongside her colleagues such as The English Roses Event in cooperation with Tatler and the Saatchi Gallery.
It was a night to remember, male models circulated the floor with trays of champagne and guests danced in balloon filled disco booths where their videos were projected onto the dance floor. After the event Tatler wrote that the star video of the night was by famous duo Michael Kors and Jourdan Dunn- but we’re pretty sure Fiona’s steals the show.
Thanks to Fiona for sharing her placement and work experiences! If any of our students have any work experience stories we would love to share them on the blog so do get in touch!