The time is almost here for our digital fashion film launch! One week to go tomorrow!

For the past week, our class has been editing all of the footage that we have filmed and turning it into the video we are excited to share with you all next week on Friday. You’ll be able to view the film at http://www.rgu.ac.uk/digitalfashionshow.

For this post, we would like to give you a little look at the last of the Culture team’s shoots.

Model: Alsébà

About the Model: The African clothing and accessories used during the shoot were the models own.

What went well during the shoot?

The fabrics used gave good movement, especially the scarves given to us to use from Helen Ruth (click here to view her beautiful range). The make-up also fitted in very well with the colour scheme and stood out.

Were there any challenges?

The shoot was originally supposed to be held at an earlier date but had to be cancelled.

We’ve thoroughly enjoyed doing all of our photo shoots and can’t believe how fast the time has flown. The countdown to next Friday is ON!

There’s less than two weeks to the launch of “Undefined”!! We can’t believe how quick the time has passed. Most of us are busy editing the final film with the trailer launching this Friday!

In the meantime, here are the business team’s thoughts on fashion (click here for the creative group and here for the culture group’s views)…

Emma

What is your favourite fashion item?

My favourite fashion item is my black faux fur jacket from Missguided.

Who is your top fashion designer?

My top fashion designer is Alexander McQueen.

What was your biggest fashion fail?

One time I wore a low V-cut jumpsuit which I had to tape in place but then when I went to the toilet the tape came off and I hadn’t taken any spare with me so basically had to hold the jumpsuit in place rest of the night. 😂

What side of fashion do you identify with most; creative, culture or business?

It’s hard to pick really. I studied fashion and design at college and now I study fashion business so I feel I have a strong creative and business side to me and I really enjoy both.

What does fashion mean to you?

Fashion means a way of expressing yourself. Whether it’s being really creative and designing you own clothes or just purchasing a nice outfit to make yourself feel good. Fashion has the ability to let you do whatever and be whoever you want.

Kassandra

What is your favourite fashion item?

My TAG watch probably, that’s the one I wear most days.

Who is your top fashion designer?

I like McQueen and also Vera Wang even though Wang is a bridal wear designer the pieces are so beautiful.

What was your biggest fashion fail?

When I was younger I had these canary yellow Lycra leggings… they were as bad as they sound!

What side of fashion do you identify with most; creative, culture or business?

I would say both creative and business, creative because I am a very creative person I like to design and make clothes but I also love the business side. Ever since I first started on this journey I’ve been so keen to learn the business side of fashion, I think it’s what I’m meant to be doing.

What does fashion mean to you?

Fashion is my guilty pleasure, I often get lost in thoughts of new creations. It’s my favourite daydream.

Lizzie

What is your favourite fashion item?

My denim jacket.

Who is your top fashion designer?

Stella McCartney

What was your biggest fashion fail?

I used to wear corduroys for a while, they were never a good on me.

What side of fashion do you identify with most; creative, culture or business?

Creative

What does fashion mean to you?

Fashion means I can be my own person.

Sammi

What is your favourite fashion item?

My Levi’s denim jacket – I feel I can wear it with any outfit and it is also a great Spring/Summer piece.

Who is your top fashion designer?

Dolce & Gabbana as I love their details and jewellery and Burberry for its classic style.

What was your biggest fashion fail?

Coloured skinny jeans which I had in every colour imaginable.

What side of fashion do you identify with most; creative, culture or business?

Creative

What does fashion mean to you?

Fashion is a way of showing off a part of your personality and expressing yourself. It is also a form of creativity.

Ellen

What is your favourite fashion item?

My favourite fashion item has to be my Massimo Dutti leather jacket that I got my for 18th Birthday. It was a real treat that I knew would last me for a long time. The quality is amazing and it goes with practically everything in my wardrobe!

Who is your top fashion designer?

I love Victoria Beckham’s designs because her catwalk designs are always fairly minimal, yet you can always tell it’s a VB design as she always adds her own touch or twist that strongly reflects her brand.

What was your biggest fashion fail?

Brightly coloured and oversized feather earrings….

What side of fashion do you identify with most; creative, culture or business?

I’d say business as I love the whole “Girlboss” movement (including the book by Sophia Amoruso) and think how immense the business of fashion is really interesting, especially with the rise of street wear on social media changing how catwalks/trends are dictated.

What does fashion mean to you?

It sounds cheesy but I think it means expressing who you are while also projecting how you want to be perceived in an empowering way.

Rachel

What is your favourite fashion item?

It has to be my black Zara leather jacket. I wear it with absolutely everything and have had it for years.

Who is your top designer?

Although I could never afford it, it definitely has to be Balmain. Especially now that Olivier Rousteing is creative director.

What was your biggest fashion fail?

I used to wear a different colour of bright jeans each day. Now I stick to black or dark denim.

What side of fashion do you identify with most, creative, culture or business?

I think I identify with business most, I love seeing behind the scenes on how brands and fashion shows ect. are made.

What does fashion mean to you?

As cheesy as it sounds I think fashion allows people to express them self. My outfits tend to depend on my mood, if I’m feeling quite sassy one day I’d go for an all black outfit.

So that’s the thoughts of our business team! Next week will be our last Fashion for Five where the marketing team will be sharing their views.

We’re just over three weeks away from the “Fashion Undefined” launch! After last week’s post giving a behind the scenes exclusive of the the creative shoots (click here if you missed it), we thought we’d give you a glimpse of the business team’s first shoots…

Models: Abbi, Clio, Evelyne and Indre

About the Models: All of the four models work for Premier Productions

What went well during the shoot?

The models very were professional and got straight into character. The clothes also fitted the models really well and there was good lighting in the health building, which the business team were very thankful for as they were depending on the natural light.

Were there any challenges?

The team were shooting during a week day, so people coming up and down the stairs in the Faculty of Health and Social Care building meant that filming was sometimes difficult during busy periods.

A big thank you to Premier Productions and their fabulous models for their support during the film.

Remember to keep an eye out on The Fashion Place’s Instagram, Twitter and Pinterest accounts for more on this year’s digital fashion film.

With a number of successful shoots now complete, things for the fashion film are coming together. The culture team have conducted three shoots focusing on subculture with a sneak preview below.

Following last week’s post on the creative team’s thoughts on fashion (click here if you missed it), this week the culture group share their ideas…

Gabby

What is your favourite fashion item?

My favourite fashion item is a pair of sunglasses I bought last summer from a Brixton market for £6. They have the phrase “cross my heart and hope to die, stick a needle in my eye” around the frames. They are a bit of a statement to say the least. I often forget I am wearing them and see people walking past reading them with a look of puzzlement on their face.

Who is your top fashion designer?

I have been described by my good friend Ciara as “the least fashion aware fashion student ever.” I am terrible with the names of designers or brands. I just like the clothes rather than who they are by. If I had to choose, Alexander McQueen is an amazing designer who is always pushing the creative barriers.

What was your biggest fashion fail?

My Avril Lavigne phase, when I had a swoopy side fringe and cargo pants with far too many pockets.

What side of fashion do you identify with the most; creative, culture or business?

Creative

What does fashion mean to you?

Fashion to me means confidence. They act as a short cut to my rather loud and mad personality. I used to exclusively hide behind baggy jumpers and flouncy scarves. However, now I am happiest and more comfortable in the likes of my canary yellow halter neck, high-waisted stripy hippy trousers or red suede cowboy boots.

Alanah

What is your favourite fashion item?

My favourite fashion item has to be my Swarovski stardust bracelets. They come in lots of different colours and are suitable for day and night accessorising. Some of them even double as a choker. I currently own five!

Who is your top fashion designer?

My favourite designer for a long time was Alexander McQueen, I loved his galaxy/alien inspired collection that Lady Gaga showcased in her “Bad Romance” video.

What was your biggest fashion fail?

My biggest fashion fail had to be these trousers from the 90’s.

What side of fashion do you identify with most; creative, culture or business?

I would say that I identity more with the cultural side of fashion; subculture to be exact. I am definitely a fan of pop culture and would say that inspiration for my looks comes from both past and present pop icons.

What does fashion mean to you?

Fashion is a way to express yourself, to make a statement and to promote confidence.

Magda

What is your favourite fashion item?

Probably jacket or sunglasses, I feel like they can make even the simplest outfit stand out!

Who is your top fashion designer?

I don’t think I have a specific designer that I follow all the time, however I really like the aesthetics of Gucci and Balmain. I love Balmain for its extremely chic designs and Gucci shoes or accessories are to die for!

What was your biggest fashion fail?

There has been quite a few, but one of the main ones I can remember would be wearing too many colours at the same time, like purple coloured jeans with a yellow hoodie, even the thought of that now still gives me the fear.

What side of fashion do you identify with most; creative, culture or business?

Definitely creative, I admire the work of fashion designers that are really creative and not scared to make something that really stands out and might not be approved by everyone. Although I am not always the one to wear that clothes, I try to convince myself to buy something more daring from time to time.

What does fashion mean to you?

Fashion to me is definitely the way to express myself, it allows people to be able to show different sides they have to them. I also think fashion is a great way to boost up your mood and add confidence into people, when they might find it difficult to reflect it in another way.

Erin

What is your favourite fashion item?

Definitely my leather jacket, an investment that was so worth it and can make any outfit look edgy and cool.

Who is your top fashion designer?

Chanel or Gucci. I’m obsessed with both and couldn’t pick a favourite.

What was your biggest fashion fail?

When me and my best friend use to purposely dress the exact same. It makes me cringe so much when I see the old pictures.

What side of fashion do you identify with most; creative, culture or business?

Creative

What does fashion mean to you?

Fashion allows me to show who I am and how I feel, whether I want to be laid back and casual or dressed to the nines. There are no rules.

Thanks to the culture team for sharing their fashion views. Next week we’ll be meeting the business group, who’ll be sharing their fashion thoughts.

Video shooting is now underway!

Last week on Wednesday and Thursday, the creative team came together to complete their first two photo-shoots. In today’s post, we thought we’d give you a look behind the scenes at what happened during these shoots.

Shoot 1

Model: Emma

About the Model:

Emma is a fourth year art student at Gray’s and she was featured in a shoot for the fashion magazine last year.

What went well during the shoot?

The props and visual arrangement of them came out well and they looked really pretty on camera. Styling also went brilliantly and Emma looked amazing in the lace bodysuit and robe (once the nipple covers were sorted!) Shooting with cameras and the rig also went well.

Were there any challenges?

When the equipment was picked up, the team realised they were the wrong cameras and that the batteries were flat. Also the electricity in all sockets was not working so an electrician had to come and sort it out!

Shoot 2

Model: Charlotte

About the Model:

This was Charlotte’s first time modelling and she felt a bit out of place to start off with but got more and more used to it as they day went on. A member of the creative team, find out Charlotte’s fashion views in our previous Fashion for Five post here. She also has a blog, Studio CK, where she talk about fitness and lifestyle.

What went well during the shoot?

The stencils, made by Stacey and Sophie, were really effective in creating patterns on the model.

Were there any challenges?

Finding the most appropriate lighting to get the wanted effects. A huge professional lamp was used to begin with but an iPhone torch ended up being used instead as it created the best effects with the stencils.

We hope our blog posts are getting you all excited about the final video. Just one more month to go!

As announced in our previous blog post (click here if you missed it) this year’s theme for the digital fashion show is “Fashion is Creative. Fashion is Culture. Fashion is Business.” In order to cover every aspect, we’ve split into three groups with the creative team looking at the more artistic side of fashion.

Above is a glimpse of the team playing with shadows on their latest shoot. Here are the members and their fashion views…

Sophie

What is your favourite fashion item?

A classic, wardrobe essential, black full length coat. A versatile piece that is easy to dress up or down. Also a fashion classic – never dates.

Who is your top fashion designer?

This varies for me. I am a sucker for Chanel and Victoria Beckham at the minute. I am obsessed with the simplistic, minimalistic and tailored look VB achieves across her collections. Although I do love Alexander McQueen – I think his work back in the day was inspirational.

What is your biggest fashion fail?

The mini-skirt! I wore one once and I think it was possible the most unflattering garment I’ve ever worn! Not for me unfortunately, I don’t have the legs!

What side of fashion do you identify with the most; creative, culture or business?

I can identify with the business side of fashion the most. I am a stronger believer that tailored, minimalistic garments do look the most stylish. I am more about style, than the latest fast fashion trend. However, I love the creative side of fashion – I personally don’t dress in a creative manner as I don’t believe I can pull it off.

What does fashion mean to you?

I believe that fashion acts as a visual communicator, and illustrates someone’s personality to a degree.

Ciara

What is your favourite fashion item?

This changes all the time as I tend to get a bit sick of things easily, but it would have to be a tie between my Stella McCartney bag and the classic MAC Russian Red lipstick.

Who is your top fashion designer?

Elie Saab is one of my favourites, the attention to detail is so beautiful it’s almost scary.

What was your biggest fashion fail?

When I was about 13 I used to wear sparkly plastic hairbands with butterfly hoop earrings. Not a good look.

What side of fashion do you identify with most; creative, culture or business?

Creative all the way!

What does fashion mean to you?

For me fashion is a contradiction because it can be used as a means of raw expression, but also as a shield, depending on how you feel at certain moments of time.

Stacy

What is your favourite fashion item?

My black Karen Millen Coat – it’s a classic that I can wear season after season. It goes with everything and can be worn as casual or dressy.

Who is your top fashion designer?

Chanel

What was your biggest fashion fail?

Coloured Jeans – I swear I had every colour from yellow to bright pink.

What side of fashion do you identify with most; creative, culture or business?

Business

What does fashion mean to you?

I see fashion as a means of expressing one’s self, one’s personality and style. However, I believe strongly in dressing well. As stated by Coco Chanel “dress shabbily and they’ll remember the dress; dress impeccably and they remember the woman.”

Sarah

What is your favourite fashion item?

I feel most confident in an oversized sweater. To me, comfort is key. I love anything with embroidery on it too.

Who is your top fashion designer?

I’ve always been fascinated with Valentino, especially the embroidered gowns.

What was your biggest fashion fail?

When I was 7 I went through a phase of wearing all beige. Head to toe.

What side of fashion do you identify with most; creative, cultural or business?

Creative. I think when I enter the workplace it’ll become more business-orientated but I will never lose touch with my creative side regardless of my job.

What does fashion mean to you?

Fashion allows me to be anything I want to be. I can change it up daily depending on my mood and an outfit I feel confident in can make a world of difference. It’s also a way to make a statement – I love garments with quotes on them.

Lisa

What is your favourite fashion item?

Having a statement bag, as you can be so casual with your outfit but a classic bag can totally change the outfit.

Who is your top fashion designer?

Alexander McQueen

What was your biggest fashion fail?

Wearing a lot of colour at the one time.

What side of fashion do you identify with most; creative, cultural or business?

I love all the topics and can relate to them, however creative will always be the main focus as I’ve always had a strong creative mind and love to build something that I can be proud of.

What does fashion mean to you?

Always tell your story through your creations and be proud/owning them.

Charlotte

What is your favourite fashion item?

I don’t actually have a favourite fashion item at the moment (it changes every time I buy something new) but I will totally worship my Louis Vuitton handbag (classic, I know – but the day will come when I finally get one). Also, my future Gucci trainers (which again I WILL have one day). This will probably change in a couple months or so because that’s what fashion does…am I right?

Who is your top fashion designer?

Hmmm… I’ll say Chanel because its timeless and so sophisticated. But Gucci probably suits my style better…

What was your biggest fashion fail?

My boot cut jeans – I used to wear them no joking, every single day when I was twelve.

What side of fashion do you identify with most; creative, culture or business?

For me fashion is creative, fashion takes inspiration from culture and we use our creativity to make it our own.

What does fashion mean to you?

A form of expressing ourselves I suppose… fashion shows our personality whether it be sporty, quirky, classy, sophisticated, gothic or whatever, we use fashion every day to express ourselves.

Thanks to the creative team for sharing their fashion thoughts. Next week we’ll be seeing what the culture group have to say…