What’s next after a degree in Fashion Management? A look at some of the career paths you may take…

Here at RGU, we take pride in our high level of graduate employability. We create, design and tailor courses to ensure our students receive quality teaching, knowledge and essential skills that will give them a good head start when entering industry. On the Fashion Management course, we have carefully designed the module content to reflect the needs of the diverse and dynamic fields within the fashion industry. Here are some of the many career paths our graduates have followed:


Image sourced from Google


  • Fashion Merchandising

One popular route is that of Fashion Merchandising. The purpose of this role is to obtain and promote the products that are going to be sold to customers. It can be seen as the collaboration of art and commerce, the blend of fashion sense and business expertise. The fashion merchandising field can encompass many areas including buying, pricing, marketing, visual display and selling. A fashion merchandiser will usually have several different duties, however most merchandisers must be able to predict future fashion and market trends. In order to do this, professionals need to rely on their own research, as well as monitoring current trend forecasting. Fashion merchandisers can also determine which fashion items a store should stock, along with product quantity and price.

  • Fashion Buying

Fashion Buying is a similar career path to merchandising and the two areas tend to go hand in hand. A fashion buyer will be responsible for selecting the items that will be stocked in store every season. Buying decisions can be based on the predictions of what will be popular with shoppers at the time. Buyers tend to work closely with designers/suppliers to source and purchase on-trend items that will appeal to their target audience.

Key skills needed: excellent communication and analytical skills, wide understanding of trend forecasting and market research, and strong grasp on the psychology and behaviour of consumers.

How to boost your graduate employability: develop sound knowledge of current high street/ designer markets and trends, gain wide retail experience, develop good numeracy skills, be able to undertake consumer/ fashion market research, secure fashion internship in the field.


Image acquired from Google

TALENTO-Inditex - Producto.jpg

Image acquired from Google


  • Fashion Marketing and Public Relations

Have a flair for writing? Bursting with creative ideas? Well, you may want to dive into the world of marketing and PR, as many of our graduates have done. This job entails helping to promote and spread the word about brands, latest styles and trend-setters. Fashion marketing can involve designing advertising campaigns and strategies to help sell company products to customers. Marketing and PR Managers can be heavily involved with analysing new trends and determining whether a product is marketable.

Key skills needed: strong communication skills, flair for creative, persuasive writing and idea generation, an eye for detail, in-depth knowledge of customer habits and a sixth sense for popular products.

How to boost your graduate employability: start your own fashion blog, develop excellent copywriting skills, be able to conduct market research and have knowledge of current trends, gain experience of working in creative environments.


Image acquired from Google


Image acquired from Google


  • Fashion Production and Quality Management

Fashion production can be referred to as the ‘front line’ of the fashion industry, and much attention and expertise is needed to secure quality and consistency in the overall product. The number of opportunities available for fashion graduates in this field is rapidly increasing, and the area continues to develop. In recent years, the innovation side of fashion production has grown considerably and with greater emphasis being placed on sustainability, has become one of the more challenging and rewarding fashion career paths due to its wide reach and relevance.

Key skills needed: strong communication and relationship skills needed to develop close ties with factories and suppliers, strong leadership skills, eye for detail, love for travel and visiting factories around the world.

How to boost your graduate employability: have strong interest and knowledge about textiles and fabric, great attention to detail, gain experience of travelling independently.


Image acquired from Google


Image acquired from Google


  • Fashion Journalism and Publishing

Fashion journalism is an incredibly popular career area for our Fashion Management graduates, spurred on by the boom in fashion blogging. Whether you want to be a full-time blogger, news reporter or magazine journalist, there are many opportunities within the fashion industry. Fashion journalism comes in many different shapes and settings; writing content for trade publications, PR companies, e-commerce sites, news sites, fashion magazines and other print and online media.

Key skills needed: strong flair for writing, creative idea generation, excellent communication skills, ability to write engaging and interesting articles.

How to boost your graduate employability: start writing a fashion blog, develop a portfolio of fashion writing, and contribute to university/local magazines.


Image acquired from Google


Image acquired from Google


If these career paths interest you, then BA Fashion Management at RGU may be the perfect course for you – click here to read more about it.

More soon,

The Fashion Management Team


Author: Helen Dargie

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