The Marketer (CIM, Jan/Feb 2013) offers a fashion infographic of advertising and PR GVA (Gross Value Added) by product. This indicates that the advertising/PR of womenswear contributes £41m to the UK economy whilst the advertising/PR of menswear contributes £26m. The Marketer identifies promotion of ethical fashion as a growing area of interest and cites H&M as one of the key brands positioning itself as an ethical and sustainable business through its ‘ Conscious Collection’.
